7 Elements Your Listing Needs to Wow Buyers

7 Elements Your Listing Needs to Wow Buyers

  • Linda Pond
  • 10/28/23

Creating a standout listing is essential for sellers with their eye on the prize. Your listing needs to not only grab potential buyers' attention but also convey professionalism, attention to detail, and pride in the property. By investing time and effort into crafting an appealing listing, sellers can differentiate their property from the competition, generate more interest, and potentially attract higher offers. So, if you’re ready to sell in Silicon Valley — whether you’re listing your home in Gilroy, San Martin, or Morgan Hill — and want to maximize your chances of a successful and lucrative sale, read on for expert tips.

1. Professional photos

Your listing images play a pivotal role in enticing potential buyers to click for more information about the property, as they make a lasting first impression. Well-composed, high-resolution photographs highlight a home's best features and create an emotional connection with potential buyers, helping them envision their future in that space. In a digital age where the vast majority of home searches begin online, eye-catching listing images can mean the difference between a potential buyer clicking into the listing or scrolling on. They showcase your property's potential, generating interest and motivating buyers to take the next step: scheduling a showing or making a call. So, don't underestimate the significance of your listing images – they play a crucial role in the success of your real estate endeavor.

In addition, hiring a professional photographer is not just a smart move – it's a game-changer. These photography experts know how to work their magic, capturing your property's charm, character, and charisma in a set of images and videos. With their keen eye for angles, lighting, and post-processing, they'll make your home look like it's straight out of a glossy magazine. Think of professional photography as the turbo boost that can kickstart a smoother, faster sale.

2. An eye-catching headline

When marketing your home, take the time to craft an eye-catching headline. Your agent is well-versed in creating compelling listings and will be your expert guide here.

Headlines should be short, anywhere from five to seven words, and use powerful language. Focus on the unique selling points of your home. Highlight its key features, such as a breathtaking view, a spacious backyard, or a renovated kitchen, to pique the interest of prospective buyers. Incorporate powerful and descriptive words that evoke emotion and imagination, drawing readers in and encouraging them to learn more about your property. Keep the headline concise but informative, ensuring that it provides a glimpse of what makes your home special. By creating an engaging headline, you'll increase the chances of generating interest and getting potential buyers through your door.

3. An intriguing opening statement

After the headline, create an intriguing opening statement to further capture the attention of buyers perusing listings online. An opening statement should also be short and succinct, describing the property and giving home searchers a reason to spend more time reading the rest of the listing. Add other notable features in this section, and try to tell the home’s story while also remaining true to what the property and its features can provide buyers. Add specific descriptions that show the buyer what they can expect if they choose your home.

4. A compelling property description

Buyers searching for available homes will need an accurate property description to better determine whether or not the home will match their needs. First, create a list of your property’s primary characteristics, like its square footage, the number of bathrooms and bedrooms, other indoor and outdoor amenities, and recent upgrades or renovations completed. A buyer will appreciate the clear and organized information and will be better prepared to read on to the narrative description.

In the narrative description of your home, avoid uninspiring language that dryly describes the home’s appearance and features. Instead, evoke intrigue through descriptive language highlighting the best parts of the property. Be sure the description has a clear organization and flow so that buyers don’t become lost or overwhelmed. Also, be wary of overselling the property, as buyers may see the seller as untruthful or overcompensating.

Home descriptions are especially valuable in areas like South County, where the gorgeous luxury properties feature a unique style or design. In narrative descriptions, take the time and space to describe how your property’s architecture stands out from all the rest, whether your home boasts an expansive front entrance or a great backyard view.

5. The location description

Along with describing your property’s most intriguing features, sell the surrounding location for buyers. Including practical information, such as the nearby school districts or public transportation, can be useful for buyers unfamiliar with the area, while describing nearby recreation, points of interest, landmarks, and amenities can create a sense of excitement and motivation.

6. The call to action

At the end of your listing, don’t forget a compelling call to action, which clarifies who (and how) to contact if readers are interested. Consider adding an element of urgency while keeping the statement short and clear.

7. Additional tips

To make your listing truly shine, be sure to read over descriptions and headlines for proper grammar and spelling. A misspelling or convoluted sentence structure can make listings difficult to read and might appear suspicious to buyers. Additionally, avoid using all capitalization, as it comes off as unprofessional. When using descriptive language, try to avoid overused phrases like “close to everything” or “must-see.”

Are you ready to list your home on the market?

If you’re looking for top-tier tips for selling your home in Gilroy, San Martin, Morgan Hill, or other areas of Silicon Valley, team up with trusted Realtor® Linda Pond for remarkable results. Thanks to her exceptional marketing savvy and relentless determination, she will help you achieve a standout sale.

*Header photo courtesy of Shutterstock

Work With Linda

Linda has years of experience in marketing and customer service, within an advisory environment, allowing her to excel in the New Real Estate Market.

Follow Us on Instagram