Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy-to-follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your realtor once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your realtor to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

See why our clients love working with us.

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John S.

My family and I can’t imagine our house-shopping experience without Linda and Kevin. They’ve been highly detail-oriented throughout the process, patiently answered my many questions, and it’s clear that they’ve accumulated exte...
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Chris R.

Linda and Kevin don't just list your house, they sell your house. We were continually impressed by their hands-on approach, from the initial conversation, to the staging, to walking through prospective buyers, to completing the...
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Mona S.

It had been four years we were looking for a country home. Through this search we came across Linda and Kevin, who exactly understood what we were looking for. In a short period of few months, with their help we got our dream h...
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Greg M.

In 2011 my wife and I began acquiring properties in the Gilroy area as core holdings in our investment portfolio. By utilizing Linda Pond’s real estate expertise we feel we acquired quality properties, at great prices, in very ...
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Steve L.

In the world of buying and selling real estate, whether a primary residence or investment property its vital that you partner with a top caliber professional agent and broker. Getting it right is complicated, and getting it wro...
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Barry R.

I have bought and sold over a dozen properties in my life and never have I met a more phenomenal and competent real estate agent. Linda has a knowledge about how to buy and sell real estate that I have not seen in the past. We ...
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Anne C.

Listen, the fact is that nobody knows the SF Bay Area real estate market better than Linda and Kevin, period. In the 15 years I've lived, worked and invested in the area, I've met nobody who is as knowledgeable, as connected an...
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Tucker & Karen S.

Linda and Kevin have been very active in their marketing of our property; readily available when needed, responsive to our emails and telephone calls, and enthusiastic in their representation of us. They have marketed our prope...
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Jean M.

Linda and Kevin are so professional and likable that it makes the entire real estate transaction much easier to deal with. They truly listened to our needs and never pushed us to make a hasty decision. Their extensive experienc...
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Kathy M.

I have the utmost confidence in Linda as a real estate agent. She is very professional, competent and knowledgeable. Her expertise and integrity was truly amazing! She helped me with some very challenging negotiations and I wou...
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Kevin's penchant for analytical processing of data, combined with Linda's years of marketing experience and client service, within a counseling environment, creates a dynamic team approach in our New Real Estate Marketplace.

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